We worked with Emaar owned Reel Cinemas on a complete refresh of its popular website and mobiles apps for iOS and Android. Our brief was to bring Reel’s digital assets up to date with current market trends while improving the experience of users on both desktop, laptops and mobile devices. Key priorities for the client was to make the booking process faster and more intuitive to user behaviour.

We used heat map technology and analytical information provided by Reel to guide our design and UI/UX. The result – a cutting edge website and mobile apps that re-enforce Reel Cinemas position as an innovator and market leader in the Middle East cinema industry.